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jen's avatar

Unbelievable. Thanks for this breakdown.

A thing that is always in the back of my mind when reading about these new weight loss drugs is how we KNOW that physicians accepting even small token gifts (pens and tchotchkes) does influence their prescribing behavior. Pharma deploys pretty young sales reps to deliver these tchotchkes, schmooze, and make doctors feel warm and fuzzy.

If a pen or a sandwich influences prescribing behavior, then what effect does $50k, $100k, $150k have on prescribing behavior?

Even if they're not providing direct patient care (I don't know how they'd have time to, what with all their "research"), they're teaching other doctors and writing stuff like this. Rushed and ill-informed doctors will just see "oh hey these guys are doctors, I can trust what they have to say" and accept the information at face value. (Edit: and the irony of this while these same doctors will roll their eyes at patients who do their own research is not lost on me.)

I think this is even more insidious and dangerous than pens, and I wish we could go back to the days of pens and post-it notes.

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JoannaJeannineJanet's avatar

Holy shit! Your analysis of this foolishness is very impressive - thank you!

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